One of the few things all marketing experts agree on is the need for proper Search Engine Optimization. What does it all mean, though? How does it work, and why do you need it? These questions are universal and an all too frequent reason for SEO horror stories from predatory companies using that lack of knowledge to gouge small businesses with little or no result. Here, our marketing experts draw back the curtain on SEO, what it is, and why you need it.
To blog or not to blog? You’ll get a lot of debate from fellow business owners on this, but any marketer worth their salt will tell you that fresh, continually changing, and updated content is essential to...